Interview Questions Planning + Contacting for Primary Research

 WHO TO CONTACT?

1. COMPANIES/BRANDS WITH INCLUSIVITY DIRECTION 

- Aesop (branding)

- Basik (branding)

- Ordinary (branding)

=> May help not to go for big brands as responses will be limited

=> Search for individuals with smaller companies on instagram that I can contact and ask 

=> get advice on the physical side of the project from people who have been involved in gender neutral branding, UX (maybe) and fashion 

2. INDIVIDUALS ON THE GENDER SPECTRUM 

(Small selection of various genders that could give different views on the subject. Getting interviews and answers from those of different class, race and ethnicity is also important but makes it more difficult.) 

- Cis-gender (same gender assigned at birth)

- Non-binary (not exclusively masculine or feminine) 

- Androgynous 

- Transgender 

- Gender Fluid 

Questionnaires  

= Identification 

= Thoughts and feelings on current climate in relation to them as an individual (positive/negative?)

= Branding + Product Design  

(general notion: how does it look? has it progressed?  Use one word to describe how you feel about it)

On scale of 1 to 10, how inclusive do you feel branding and product design is in today's western world? 

(experiences with this area in relation to them as individual) 

= Fashion 

(general notion: how does it look? has it progressed?  Use one word to describe how you feel about it)

On scale of 1 to 10, how inclusive do you feel branding and product design is in today's western world?



CONTACTS

Hey! I'm a creative based in Leeds and I am doing a dissertation on the future of gender inclusivity in the design world. I'll be looking at fashion, technology and branding and aim to produce physical work that explores all these areas with a direction that is inclusive, for all genders. I would love to ask you some quick questions on your views on this topic! You would provide me with some great understanding and insight I'm really eager for. I can send you questions or we could have a quick phone call whatever is easiest for you x




= Range of different individuals who are creative in some way (eg. fashion, arts and crafts, social media influencer, 3D digital art) and are queer or gender fluid 

= Those who are specifically within the realm of a creative area I will be exploring in the physical side of the module should be asked specific questions that will help me gain better understanding around how to approach the making side 

= Others can be asked general questions around all subjects to gain understanding around the different perceptions there are on society and gender inclusivity 

JANNIKE SOMMAR - Queer Fashion Designer 

born and raised at the stockholm’s archipelago, jannike sommar is a queer fashion designer that screams quietly through bold colors and naive-yet-political designs.

HER UNIQUE, ALMOST HUMORIST AESTHETIC WAS DEVELOPED FROM HER BACKGROUND AS AN INTROVERT LESBIAN GROWING UP BETWEEN THE CITY AND THE NATURE.

WITH THE AMBITION TO CREATE HER OWN QUEER UNIVERSE IN FASHION, OUTSIDE OF THE HETERONORMATIVE APPROACH, JANNIKE MOVED TO BELGIUM AT A YOUNG AGE AND WAS ONE OF THE SIX MASTER STUDENTS WHO GRADUATED FROM THE PRESTIGIOUS ROYAL ACADEMY OF FINE ARTS ANTWERP, IN 2016.

AFTER RECEIVING THE BELMODO AWARD CERTIFICATE OF AMAZINGNESS FOR HER MASTER COLLECTION, JANNIKE KEPT PUSHING HER INSTANTLY-RECOGNIZABLE STYLE DEFINED BY THE USE OF BRIGHT COLORS, EMBROIDERIES AND SIGNATURE PATCHWORK FIGURES.


A CAPSULE OF GENDERLESS SWEATSHIRTS AND DRESSES CONSTRUCTED IN PATCHWORK, INSPIRED BY QUEER CULTURE AND POP ART.

Questionnaire  

PERSONAL

How would you describe your gender identity? 

 

How do you feel about the attitudes towards gender today?

 

What steps do you think are important for society to take to become more gender inclusive?

 

BRANDING

On scale of 1 to 10, how inclusive do you feel branding (packaging design, logos etc.) is in today's western world? 

  /10

 

Why have you chosen this score?


What form of branding would you like to see more of?

 

Do you feel there has been progress towards branding with a more gender inclusive direction? How?

 

Below are images of different types of branding for skincare products.


Which appeal to you and why?


Are there any brands you have strong loyalty with and like to buy from that consciously follow a more gender inclusive direction?

 


FASHION

How would you describe your style?

 

When you dress, what are the main factors that direct your choices of outfit (eg. comfort)?

 

What clothing makes you feel confident?

 

On scale of 1 to 10, how inclusive do you feel fashion (clothing, accessories etc.) is in today's western world? 

  /10


Why have you chosen this score?

 

What form of fashion would you like to see more of (such as gender neutral, more bold colours, more skirts for men and so on)?

 

Do you feel there has been progress towards fashion with a more gender inclusive direction? How?

 

USER EXPERIENCE

[ Definition the overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use ]

 

What has your experience been with websites and social media platforms when choosing your gender?


Do you feel like social media is gender inclusive?

 

Do you feel there has been progress towards user experience with a more gender inclusive direction? How?

 

From best to worse, how would you compare gender inclusivity in branding, fashion and user experience?


Which has progressed the most?


Which has the most potential to progress?


YOUR PRACTICE (SPECIFICALLY FOR JANNIKE)

You describe wanting to create a Queer Universe in fashion, outside of the heteronormative approach, what is involved in a heteronormative universe of fashion?

 

Is there anything in this heteronormative universe of fashion which particularly angers or irritates you? Why?

 

How do you feel bright colours, embroideries and signature patchwork figures interplay with queer design?


Your recent sweatshirt designs are genderless. Is your overall practice gender inclusive or was this decision made specifically for this line?

 

How would you suggest approaching a gender inclusive garment? Is there anything to avoid or particularly pursue?

 

How do you see your practice developing in the future? Is there a specific direction you are following or goal you are aiming to reach?

 

Which other gender inclusive designers do you admire?

 

Thank you so much for answering my questions 😊




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