Brief Forms + Specification of 10 briefs

OUGD603 ASSESSMENT

Practical work; design boards, final outcomes and supporting (submitted digitally although may take a physical form) 

Paperwork; Statement of intent (digital). 

Self directed briefs in template (digital) . 

Written evaluations for each brief (digital) 

Timetable (digital). 

Ethics Statement (digital).

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HOW TO WRITE A BRIEF FORM

- be restrictive in the brief to ensure you direct your project 

- specific deliverables 

- clear communication on what the issue and solving is 

- has to be broad but specific within what field of design it is 

- research led briefs can be more vague 

- D&AD and YCN briefs can be made more specific for graphic design discipline 

- transfer their briefs over to our templates 

TIPS

> Succinct and clear 

> Engaging and interesting 

> Clear deliverables 

> Directs to essential research areas 


BRIEF 

(like a cop title - brief)

simple, one or two lines

can return back to this 


BACKGROUND/CONSIDERATIONS

rest of information here 

why this topic

target audience 

1. content considerations 

2. background considerations 


MANDATORY REQUIREMENTS

blogs

design boards

(course requirements)


DELIVERABLES 

project itself outcomes 

what is being produced/developed?

 

STUDIO DEADLINE 

deadline for brief  

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1 Advert on Hyper Capitalism 

(Animation and Photography) 

- Why is everything so over branded?

- eg. bags and rings being made with Nike swoosh tick

- what if items people didn't expect to be branded this way were created?

- it would force them to recognise how ridiculous it has become 

- Marxism research 

TARGET AUDIENCE young people who buy into overbranded merchandise and lifestyle 


2 Interior Design Company Rebrand 

(Physical Interior Design Outcome and Editorial Insert)

- How can I apply interior design methodologies to a physical outcome?

- How could a piece of furniture present this narrative?

TARGET AUDIENCE existing audience of company and possible appeal to larger audience (?)


3 Hypothetical Universe Narrative 

(Physical and Digital Zine)

[Internal Collab]

- Sculpting, Clothes making, visual etc. 

- Narrative of imaginary world 

- Creative Output of all elements within this world to visually present the concept 

TARGET AUDIENCE creatives who purchase art books and are interested in 


4 Barbican Anniversary Celebration 

(Promotional Package)

- New archive imagery to be used 

- Branding of various outcomes presented in package that can be bought by Barbican supporters

- eg. Notebook, Info, Keyring


5 LOCKDOWN LOVELUST 

(Publication/Zine)

- experimental discussion of the changes within relationships, lust and love during lockdown 

- hand-rendered craft with digital aesthetic focus 

- 


6 Identity through Dreams 

(Physical or Digital Space of self psycho-analysis) 

- My dreams naturally present the elements of me 

- Exploring womanhood, identity, sexuality etc. 

- Abstract visuals 


7 Celebration of a movement or individual 

(outcome development would be inspired by the individual's/movement's process) 

- Exhibition, Website, Book? 


8 Nature and Nurture 

(Photography) 

- Depiction of intimacy in relation with the comfort I find with nature 

- Creative direction of photography and placed into a publication on digital platform 


9 Retro Futurism 

[Collab] 

- Posters, Videos etc. 

- Photography and styling of people by collab partner 

- 3D backgrounds and layout design by me 

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