Customising Clothes + Packaging Ideas

= Found that painting white beforehand creates a base on which the colours sit better and are more pigmented 

= The white in general surprisingly is more pigmented than other colours 

= Rather than following the logo colours precisely, eg. hot pink with black shadowing and 3D effect, I saw that depending on the clothing colours it was best to adapt this to make it stand out more 

> White 3D colour on jeans and jacket makes the elements more pronounced 

= Painting the 3D edges above the main body of each letterform also creates more crisp edges, whereas painting around it makes a jagged line due to the paint soaking into the fabric 

= With the results from the focus groups to mind, I approached the painting on the clothes in a looser way than the patch designs

= It was noted that half of my target audience prefer more abstract and ambiguous type and imagery, and so this jacket type is less legible but more interesting as a visual 

= The difference in fabric between the leather and denim trousers also meant understanding how the paint sits differently 

= Jeans soak in less paint than the leather, but white is more prominent on the leather than the trousers 

= From this I went over the pink lettering in white and then pink again to make it more pigmented 

= Experimenting on the fabrics with paints first would have been useful and saved me time but learning through this process has produced interesting unexpected results, which I think is a positive direction within a brand that connotes experimentation and do it yourself creativity 

= All the colours used are consistent with those in the illustrations, involving bright vivid colours and softer pastel alternatives of such colours 

= Predominantly pinks, blues, yellows and greens

= Blending of these colours to create dimension and texture within illustrations show other colours but are within the overall colour scheme

PAINTING REFLECTION DIRECTIONS

1. Paint white foundation 

2. Allow outline space in main illustration paintings so edges are crisp

CRIT FEEDBACK 

> How can the brand be presented on other outputs?

> Stickers?

> Think about the variations of logo that applicable in different contexts  

> Brand guidelines = eg. colours can be used in this way, but not this way

https://identitydesigned.com/

= Interesting that the branding for these bars transgressed onto outcomes which don't necessarily have any relevance to granola brands eg. logo embroidered on clothing 

= The visuals of the brand are extensively presented in a wide range of contexts to reflect its ethos, target audience and how it works coherently in all of these 

= You recognise the distinct aesthetic, who it's for, what is is communicating etc. 

CONTEXTS FOR PRESENTATION OF BRAND 

Clothing and Patch application 

1 Basics and Outer wear

2 Socks 

3 Tote Bags

4 Masks 

> Important to reflect the inclusivity of all types of people within examples of how people may choose to apply patches

> As well as those who may want to decorate clothes in a loud and confident way, there may be those who want to do it in a more subtle and private way

> This reflects the different ways people also present their gender to the world 

> Putting the branding on more hidden away clothes such as socks allows it to be hidden away or out in public, however they choose to style it 

> This is important in presenting control and freedom within the brand by the user 

> Showing the model revealing this in the branding video will also be a good hint towards this message

Logo and Branding Contexts 
1 Packaging 

2 Hypothetic Clothes Labels for painted clothes

2 Posters of video stills, photographs and logo

3 Stickers or Tape?

PACKAGING RESEARCH + INITIAL IDEAS

= Initially was looking at possible pillow boxes, as they are a simple shape but more interesting than the standard clamshell boxes or other cube shapes alternatives 

= Their more circular form also connotes a more freeing style as it is much less rigid in shape and less conventional

= Choosing the packaging to reflect the brands values and ethos of freedom, individuality and playfulness is essential in communicating through all outputs made 

How do the gender inclusive brands I've looked at package their products?

FLUIDE 

= Simple transparent bag with white printed logo on front

= Feels simple, somewhat boring but allows the design of the products to speak for themselves 

= This packaging would be unlikely to be kept by the user 

PHLUID PROJECT 

= Collab with Happy Socks

= Feels confused and inconsistent 

= Too many colours which don't necessarily work together 

= Smiley face seems to have no large role within either happy socks brand or Phluid brand so feels random to be so prominent on packaging 

= Use of box feels boring and unconventional, whereas the use of a bag is more interesting

> Finding packaging for clothes done by these companies has been difficult, I assume because they come in shop bags when bought at store or when online in simple boxes 

NICOPANDA 

= Using a repeated pattern isn't a bad idea when trying to create a packaging that stands out, is playful and prominent 

= This does make it harder to produce cheaply however, as it means printing costs rather than being able to apply decoration to the package through eg stickers 

= The mask designs could be applied to the packaging as these products aren't actually for sale within the patch brand, more as a presentation of the brand aesthetic 

= This would be cohesive with the aesthetic and what you see as the user in the advertising eg. branding video and posters 

EITHER

1 Clear acetate bags no colour, correct size for all patches 

2 Coloured ziplock bags, smaller sizes only (will not fit large patches)

3 Coloured envelopes not clear, correct size for all patches 

= Packaging is functional so 2 isn't an option 

= Testing can be done on both ideas 1 and 3 

1 Print on envelope through printer with repeated pattern design from masks 

2 Print on acetate sleeve with repeated pattern

3 Print on both with simple logo in black or colour 

> Could use monoprint to create stamp to put logo easily onto coloured tape instead of expensive customised tape created online 

> Printing onto sleeve through laser printer may not work may be ripped or crumpled in process 

> Can test it anyway and check 

= Envelope feels boring

= Use of logo as a seal also feels too simple

= Although keeping the packaging simple and monochrome reflects opinions from the focus group on the branding being simple so that the product can speak for itself, this hides the ethos of the brand on the loose and is a miscommunication on what the brand stands for and looks like 

= Feels very different to what would be inside 

= Change in colour with the envelope itself and in the tape used would make a difference 

= Using acetate sleeves would allow the product to speak for itself however and mean packaging could be kept simple

= If tape were to be used it could only be used on one side or mirrored on both sides in the same places so it doesn't look messy

= It shouldn't cover the seal flap as this makes it very difficult to open the envelope/sleeve without tearing the tape and the packaging, which makes it feel messy and makes them less likely to keep the packaging 

WEDNESDAY AM + PM

Go into uni and print experiments 

> Printing patterns on sleeve

> Printing pattern on envelope 

> Printing simple logo centred on both 

CALLS + MEETINGS

Monday - Meet with James on studio shoot 

Tuesday - Noreen and Lina on ideas for set design and make up

Wednesday - Branding Video call with Lina