BANDANAS sizing
= 60 cm by 60 cm
= Gives a little more fabric for tying at the back
SHOOT Date
= 14th Saturday weekend
= Means people will be available for the shoot
= 5 days for patch production means sending them off tomorrow by 9 am
= Shoot should have people come at different times to keep contact to minimum
= All should wear masks and be socially distanced
-------------------------------------------------
* Spent time refining the actual illustrations
* Made the mistake at the start by leaving white shadow edges of the scans in the photoshop file
* Taking them away was more difficult as the select colour wouldn't work with the thin amount of white left over, and so I had to use the rubber tool on every illustration, save and recreate each patch
BANDANA DESIGNS
= Digitally gave the mouth and cheeks a stronger stroke to ensure they were prominent on the fabric rather than having more grey toned pixelated edges
= Applying design to both colour variations within the same colour ranges keeps it consistent and appealing to more people
= subvert traditional patterns?
= like the idea of repeating the illustrations to create a more traditional fabric aesthetic alongside the more modern direction of the faces as the mask
= similar to the phluid project and other gender inclusive brands I researched, which presented two styles for their audiences
= also similar to Hayley Elasser range with patterns of fun visuals and symbols
= Played around with colours for mask designs to think about what would appeal to the target audience and eventually decide that black was a colour that made the snake head illustrations pop the most and would be worn by most people within the customer base
PATCH REFINING
= Found that applying digital textures/details worked better in developing patches
= Hand rendered best kept to the painted illustrations themselves as they bring a particular aesthetic compared to digitally drawing, which would be a whole other new element
= Changed type used in the patches which had more negative peer feedback due to the range of types being too vast and feeling inconsistent
= This type is very similar to the logo design which incorporates a 3D dimension and soft, almost bubble hand written sans-serif letterforms
= Found that reminding myself to keep the patches simple worked and referring back to the secondary research on vintage patch designs also enabled the process more easily
= Looking back at the patches as a whole was important to do throughout the process to make sure they were all consistent with one another and the colours were cohesive
= eg. Although this pastel pink is in smoke and gradients of illustrations, it doesn't work with the more pastel orange as well
= Overall finished patches successfully reflect a playfulness, consistency, a sense of rebellion and rave culture
= Range of shapes, colour combinations and illustrations that will appeal to all genders and preferences within the target audience
= Printing these in a range of sizes will enable a range of uses as well, between different types of clothing (outer wear and smaller pieces eg. socks) and between the different people in the target audience (more prominent loud use of patches compared to those who want it to be more private and hidden away)
= Giving these options is important for diversity and choice
TO DO
1 Focus groups on logo design tomorrow
> Complete range of logos
> Come up with activities
> Contact both groups
> Establish official logo and implement into patches and bandanas
2 Finish bandana designs
> another face one using cherry lips and
> another repeat pattern using bean or bum
> Pattern ones should have extra printed larger for other uses (bandeau or scarf)
3 Finish patch designs
4 Send off both to digital print by 9 am Friday
Comments
Post a Comment