Cyber Futuristic Poster Project Brief Draft

 DRAFT 1

BA (Hons.) Graphic Design

 

LEVEL

6

STUDIO BRIEF

 

 

Futurism Project

Module Brief

 

OUGD603 Extended Practice

 

Semester

 

2

 

Outcomes Assessed

 

 

 

Module Tutors

 

Amber Smith

 

 

 

 

 

Brief

Produce posters that explore a futuristic aesthetic using fashion photography, 3D visuals and other experimental visual processes.

 

Background/Considerations

Content Considerations

Ideas around the future and what it may look like have intrigued people for centuries, and with lockdown changing life as we know it, the future is an even more prevalent topic. Through a fashion, experimental scope, the outputs in this brief should explore the future from a distinctive Japanese inspired futuristic aesthetic. This typically presents a style that is cyber, and almost retro in the way it explores the future and its fashion, such as dysfunctional puffy space suits and unusual CGI characters.   

A series of posters should be created that follow this aesthetic using the fashion photography and styling done by the collaborator. Research and idea generation should be done collaboratively, but each creative should focus on specific areas that play to their strengths, with the graphic designer working on the visuals and layout of the posters. Developments will be discussed together, however the outcome must respond to the direction chosen by the collaborator, who has initiated the project.

The poster backgrounds should be approached in a variety of ways: 3D scenes, hand rendered abstract collage spaces, digital textures and gradients and so on. Typography should also be incorporated. Secondary research for this should look at 2000s futuristic prints and publications, films and rave/events posters.

Additional avenues on top of posters may be explored once the developments of various visual ideas are under way. This could be a collection of poster zines or digital variations/animations. This is dependant on time and the direction of the project under the collaborator’s direction.

Background Considerations

The target audience are young adults ranging from 18 to 25 years old, who are interested in and engage with the following areas and ideas of fashion, the future, rave culture and events. They are predominantly creative individuals, and most likely within a student community. They are a group with a range of ethnicities and backgrounds, and are brought together from their love of design and visual imagery.

QUESTIONS

- Is there a purpose for making these posters? If so, what is it?

- Where would these posters be placed? How could we reach the target audience more? Why do we want to reach the target audience (again purpose? Promoting aesthetic? Initiate questions around the topic?)

- Are posters the main deliverable we discussed or was there more?

- Who is the distinctive target audience?

 

 

Mandatory Requirements

Deliverables

1 OUGD603 blogs documenting development

2 Design Boards

3 Final outcomes

4 Brief evaluation

5 Timetable

 

1 Series of Posters

(OPTIONAL)

2 Posters amalgamated into poster zines or collection publication

3 Digital adaptations of posters (moving elements within visuals)

Studio Deadline

Module Deadline

11/01/2021 – 07/02/2021 (4 weeks)

05/05/2021

 

 > Need to call and discuss with Lina the brief created as there is uncertainty on the purpose, target audience and responsibility balance

> CALL to discuss 11/01/2021 


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