Final Video Edit + Reflections + Presentation Developments

 https://youtu.be/Te4TnSFZD8Y



> The final edits made by Lina are very successful and follow the developments I gave her 
> The layout of the images is much more refined and balanced, and the shift between the more neutral tones, soft, slow videos and images section and the more fast paced, experimental and colourful section is much more distinctive
> The background scenes change less to allow the viewer to focus on the layered photographs above more easily, and each individual can now be seen in the photos (a few were left out by mistake) 
> The only significant change that would be made would be to have the logo at the end become a fill logo, as planned and discussed but such a change last minute isn't possible 
> This would make the logo more prominent and the lasting image to the viewer at the end as it finishes 

> Overall this video works really well in reflecting the brand and its ethos 
> It is creative, fun, playful, colourful and experimental 
> It presents a sense of love and community and shows these different individuals being themselves and being brought together within a creative safe space 
> The logo and merchandise takes an equal amount of prominence within the video as the individuals themselves do, which was important in presenting the significance of the people, who they are and what they want 
> The research consistently showed an importance of valuing and understanding the individual, and not allowing the brand to override the product and the values, and so this video is as much as a show case of the individuals involved as it is a publicity video of the brand and its products 









- Video uploaded to Instagram as this would be the best way to reach the target audience 
- Uploaded as IGTV video to allow full length to be posted 
- Sharing it on stories also means audience will be more likely to see it as this is what they spend more time looking at than the main feed generally 
- Had difficulties creating this and found through trial and error that if you extend the timelines of each section then the full video is able to show (don't try and extend overall timeline on it's own as it won't move) 
- Background of patch scans creates fun, colourful overall visual and showcases the designs and product whilst you can see the brand's identity on its social media 


https://youtu.be/bZ07X8w6etc







- Stills of insta video can be used on design boards with video available on blog
- Perhaps having two phone screen examples would be better so that the image can be full bleed and the background isn't repeated? 



= Getting rid of numbers allows for imagination on how it would be as a large account and to get rid of names of instagram friends from my account from the public 
= More of a blank slate as an instagram presentation 

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