The Case For Her Brief

 

BA (Hons.) Graphic Design						LEVEL	6
STUDIO BRIEF
D&AD: The Case For Her – Menopause Refinery29 and The Case For Her					Module Brief	OUGD603 Extended Practice
Semester	2		Outcomes Assessed		Module Tutors	Amber Smith

 

Brief

Produce an outcome that repositions menopause and highlights how its absence from mainstream media is detrimental to women, trans-men and non-binary people of all ages.

Background/Considerations

Content Considerations Menopause doesn’t just affect those in their 40s and 50s. Perimenopause, the time that your body starts to make its natural transition to menopause, can begin as early as your mid-30s, and ‘premature menopause’ (when a woman’s periods stop before the age of 45) affects one in 100 women, trans-men and non-binary people either naturally or as a side effect of medical treatments (for example chemotherapy and radiation). One in 10,000 under 20s experience early menopause. In spite of it directly affecting half the population, knowledge and understanding of menopause remains incredibly low. Many people have complained of doctors ignoring, mistreating or undervaluing the effects of menopause. The outcome should tackle the lack of awareness of menopause, the issues surrounding it and social stigmas, be grounded in a solid research base, and be a fresh way of thinking to get people of all ages educated. Your outcome should be relevant, credible and distinctive, and should make menopause a key item on both the present agenda and for the future. Primary and Secondary research should be done into understanding the symptoms of menopause, the way it can affect people’s lives, the lack of education on the topic and the effects this has on not just physical but mental health. You should consider how your idea ties into Refinery29’s offerings, including Shatterbox, 29Rooms, Life Begins At, and Unstyled. Background Considerations The target audience are the audience of Refinery29 and their networks, who on average are 32, earn $88k (USD) and are 70% female. They’re value-orientated and feel that Refinery29 reflects these values. They are from Western countries and are from a diverse range of countries both within Europe and the US.

 

Mandatory Requirements	Deliverables
1 OUGD603 blogs documenting development   2 Design Boards   3 Final outcomes   4 Brief evaluation   5 Timetable	1 Presentation video (max. 2 min) OR JPEG slides (max. 8), showing your response.   (OPTIONAL) 2 Interactive work (websites, apps, etc); if your main piece is JPEGs, you can also submit video (max. 1 min total); if your main piece is video, you can also submit JPEGs (max. 4.)
Studio Deadline	Module Deadline
23/03/2021	05/05/2021