CURATE.TV Brief Evaluation

This was a difficult brief as it was the first one of the term following Christmas and with a new lockdown. Group members found it hard to motivate themselves and feel inspired, and one group member had corona virus during the week it was being developed. This meant a lot of pressure on me, and I felt as if I was doing most if not all of the leg work. This was frustrating and I found that the team were treating the brief as something that should be done quickly and with minimal effort. I found myself having to put it in extra work to pick up the quality of the designs and spent time at the end of the project reproducing many of the outcomes, including the posters, which were not meant to be my area of work. Working in teams that I would not choose has never proven to be helpful to me in terms of work, however it does help me get feedback on ideas and on a smaller level how to develop things. Overall I did enjoy it despite normally avoiding commercial briefs. I learnt how to produce designs and ideas around the specifications and existing design rules chosen by CURATE.TV. This was hard at first, as in attempt to produce as many varying initial ideas as possible, I would forget the specifications and misdirect the aesthetic away from what was expected. Once recognising this I made sure to keep referring back to the brief and what was stated, although I think the overall end result does somewhat deviate from the brief of wanting simple and contrasting 2 colours. With future live briefs such as D&AD and YCN that I've planned, this has been a learning experience on how to approach them and ensure that I am producing outcomes that respond and fulfil what is asked of me. 

Lessons to remember for future live briefs: 

1. Constantly refer back to the brief and specifications at all stages of progress 

2. Keep things simple: If the aesthetic is already given to you, the ideas and development should be easier than other briefs. The work relies on smart ideas rather than aesthetic brainstorming. 

ADDITIONAL EVAL FOLLOWING TALK WITH ANGUS 

> Presentation of finished product for a client is as important if not more than the designs themselves 

> Think about every possible avenue in the presentation of the contextualisation of the designs, if it's an event, think about the place it's held, merch etc. 

> Ensure the important information is clear and easy to find, but done in an interesting way

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