Cyber Futuristic Poster Project Brief - Updated

 

BA (Hons.) Graphic Design						LEVEL	6
STUDIO BRIEF
Futurism Project					Module Brief	OUGD603 Extended Practice
Semester	2		Outcomes Assessed		Module Tutors	Amber Smith

 

Brief

Produce posters that explore a futuristic aesthetic using fashion photography, 3D visuals and other experimental visual processes.

Background/Considerations

Content Considerations Ideas around the future and what it may look like have intrigued people for centuries, and with lockdown changing life as we know it, the future is an even more prevalent topic. Through a fashion, experimental scope, the outputs in this brief should explore the future from a distinctive Japanese inspired futuristic aesthetic. This typically presents a style that is cyber, and almost retro in the way it explores the future and its fashion, such as dysfunctional puffy space suits and unusual CGI characters.   A series of posters should be created that follow this aesthetic using the fashion photography and styling done by the collaborator. These posters should present a hypothetical rave event. Research and idea generation should be done collaboratively, but each creative should focus on specific areas that play to their strengths, with the graphic designer working on the visuals and layout of the posters. Developments will be discussed together, however the outcome must respond to the direction chosen by the collaborator, who has initiated the project.   Research should be done on: Rave posters, Design around Y2K fashion, futuristic aesthetics and design that interacts with photographic elements.   The poster backgrounds should be approached in a variety of ways: 3D scenes, hand rendered abstract collage spaces, digital textures and gradients and so on. Typography should also be incorporated. Secondary research for this should look at 2000s futuristic prints and publications, films and rave/events posters.   Additional avenues on top of posters may be explored once the developments of various visual ideas are under way. This could be a presentation of the posters in real life contexts, with the models used in the posters present in the photo. This would present the irony around the rave poster in this period of lockdowns and cancelled events.   Background Considerations The target audience are young adults ranging from 18 to 25 years old, who live and study in student areas where the posters will be placed. This includes a range of individuals, including creative and academic students – a diverse student community. They are a group with a range of ethnicities and backgrounds.

 

Mandatory Requirements	Deliverables
1 OUGD603 blogs documenting development   2 Design Boards   3 Final outcomes   4 Brief evaluation   5 Timetable	1 Series of Hypothetical Rave Posters   2 Photos of Posters in Real Life Context   3 Digital adaptations/animations of posters
Studio Deadline	Module Deadline
11/01/2021 – 07/02/2021 (4 weeks)	05/05/2021

 IDEA DEVELOPMENTS 

> New discussion with Lina on brief leads to interesting avenues 

> Rather than just a poster series, what if we use these as a way to do a performative piece, a social experiment as such 

> With the climate of no events, and with the subject of the future, could we pose a bigger question through these posters?

> Y2K futuristic fashion deals with the future from a retro perspective, merging polar opposites into one concept. What is the future and what is the past? With lockdown, the present feels continuous and forever. With all these questions, it makes you question the sense of reality within yourself and around you. A hypothetical rave set in a future date could be presented on these posters, and these posters could be placed in the student areas. What is the reaction of students towards these posters?