Play Campaign Briefing

CURATE.TV

CURATE.TV is a self initiated project by Angus MacPherson. It’s a website of video playlists curated by the most interested people in the creative industries – The Desert Island Discs of internet video.

research related to initial ideas

- fun and playful




- specific types and colour combinations

- contrast and


WHAT DOES PLAY MEAN TO ME? 

"Almost all creativity involves purposeful play." –

Abraham Maslow


“I love to play in my work as a creative. When I look

back at the body of my work, I realise that the

more fun and more play that went into creating my

work the better people respond to the end result” –

Jessica Walsh


- Michael Rosen

> Creativity and playfulness allows people to feel involved and a part of something 


Emily Forgot

Triadisches Ballett von Oskar Schlemmer -

Bauhaus





- It uses imaginative costumes from the archive of choreographer Gerhard Bohner, who reconstructed Schlemmer’s original ideas in the 1970s from drawings and photographs





- has no real plot. Instead, ballerinas wearing exquisite geometric costumes move around the stage, exploring the altered silhouettes of their bodies

A playful male ballet dancer leaps around in a soft suit of sewn lumpy pillows 

a ballerina glides across the all-black stage with a large slinky wrapped around her waist
which twitches as she moves.

“Draping the dancer’s body with movement-impending costumes was an extremely rare, even revolutionary act,” writes author Dirk Scheper in the ballet’s catalogue.

“artistic metaphysical mathematics” and a “party in form and color.” = maths into art = contrasting and opposites = just like how curate tv approaches its aesthetic and visual direction 

“One should… have respect for and stand in awe of every possible movement of the human body, especially when on stage,” he wrote.


Lydia raghaven

Amaro and Walden's Joyride




> Interaction between animation, illustration and the real world in an interesting new way 
> Replacing a realistic element with something imaginary 
> Changing how you perceive something which you would not necessarily second look at 


Marylou Faure
I've seen that face before Grace Jones



> There is a simplicity within the ideas behind all of these videos chosen for Curate.tv
> This one idea is followed through throughout each concept and video 

Alec Doherty
Old School Rave - The Morning After The Night
Before


> The playfulness in this video comes from those recorded as a result of their state and the environment, rather than because there is a creator of a piece of entertainment or an idea 
> There is less to watch, it is much more serene and normal and yet it is captivating and interesting as the individuals present a playfulness from a sense of energy and euphoria 

Nicole Ginelli
Peter Campus, Three Transitions, 1973



> Tongue-in-cheek humour
"chroma–key effect" of superimposing one video image onto a similarly coloured area of another image
Campus's video art is concerned with exploring the subtle balance between remote but penetrating and formal, but unsettling, elements.

Russell Davies
Laurie Anderson - O Superman



> Ideas within this video are also simple, easily made, just like the Three transitions 
> Light in mouth to make her mouth and words a focus in the dark
> The concepts use lights, shadows, shapes, simple cut-outs, distortions in reality and tricks of the eye
> All videos are about perception and altering what you expect to see 
> Subversion of existing ideas 

 

PLAY IS:

- no rules 

- no strategy 

- purposeful breaking of such rules 

- allowing a sense of creative freedom 

- subverting ideas

- simplicity 

- altering perceptions 


DELIVERABLES 

● 6 sheet flyposter(s)

● Social media posts introducing a speaker

● 3 social media posts promoting the event:

these must include

○ a description of the event

○ date

○ time

○ location

○ beer sponsor logo

● Flyer. This will be available at local bars

and venues and must include

○ a description of the event

○ date

○ time

○ location

○ beer sponsor logo

● Campaign extensions (optional): these can

be stickers, window vinyls, wristbands,

tshirts or anything that makes imaginative

use of the Play concept

 


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