Rob Watson

 - make it personal when you send a cv, not sending same thing to everyone, makes it stand out

- create an impactful project to make yourself stand out

- just need to have a drive and ambition

- take risks and give things a go

- focus on the work and make really good work

- be in the mix of creative people, making connections 


- don't have to follow the path you think is set out for you

- self-initiated projects play huge role in self branding


- research really important, understand what you're working on, don't be impatient with research 

- focus groups important to understand fans and audience 

- play on your strengths and collab with people who will elevate the project and compliment your skills

"it's not about being the best, it's about being your best"

- personal passion projects: what is it that's fun for you?

- don't expect projects to be amazing or have high standards for it, just have fun with it 


ADVICE

> Get your work out there 

> 2+2 workshop

> Writing, letter, personal to them, taken the time for them, will be better received than email 

> Do your research on the people you're writing to


PERSONAL BRANDING TASK

> Research other designer's self-initiated projects that made their careers

> Come up with my own 


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