BRIEF

 

BA (Hons.) Graphic Design

 

LEVEL

6

STUDIO BRIEF

 

 

Expressionism Commercial Photography Newspaper

Module Brief

 

OUGD603 Extended Practice

 

Semester

 

2

 

Outcomes Assessed

 

 

 

Module Tutors

 

Amber Smith

 

 

 

 

 

Brief

Produce a newspaper that presents the photography collection on subverting commercial photography through the lens of expressionism.

 

 

Background/Considerations

Content Considerations

The photography collection is based around abstract expressionism through portraiture/figure; Emulating qualities seen within charcoal or oil pairings where marks are draw out or smudged to emulate emotion or feeling. This perspective is explored through the notion of commercial and product photography. The portraits express the perfume or product and the two co-exist within a commercial environment. This investigates trying to flip the standard of commercialism into something more suggestive and abstract. Commercial photography typically has a superficial tone, and research should be done into this area, by looking at for example in flight magazines.

 

This newspaper output should present this collection in a way that elevates its message around giving people and objects human energy and a connectedness. It’s aesthetic should also be minimal. There should be text but a small, decorative amount to aid the photographs. The photographs must be clear and prominent. The graphic designer has creative control over the order and layout of these photographs, and to take out images which they feel may be inconsistent. Changes and developments must be communicated with the photographer as it is an outcome made for them.

 

It should be no bigger than 6 by 8 inches and no more than 10 pages long. No more than four images should be placed on a spread. Production costs should be around £2 per copy. This includes the newspaper and additional outputs. Around 500 copies are to be produced by the photographer. This means the designs must be easily mass produced and formatted for specific newspaper printing companies.

 

Additional outputs such as an information card for the photographer and a plastic wrap with decals should also be designed for production.  

 

Background Considerations

Copies of this newspaper will be sent to major brands by the photographer, including the likes Gucci, Channel, vogue, bricks, Metal magazine and so on. The target audience is therefore possible connections and clients for the photographer, and means the newspaper must be refined and well designed.

 

 

 

Mandatory Requirements

Deliverables

1 OUGD603 blogs documenting development

 

2 Design Boards

 

3 Final outcomes

 

4 Brief evaluation

 

5 Timetable

 

1 Photography Newspaper

2 Plastic Sleeve with Decals

3 Information Card

 

Studio Deadline

Module Deadline

22/03/20 – 04/04/20

05/05/2021

 

 

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