Crafting Experiences: Stories by Experiential Designers from SEA

 Experiential Design 

- creating an experience

- prioritising psychological of audience 

INCLUDES

exhibition design

marketing

entertainment 

wayfinding 

graphics 


Experiential graphic design is





KELLEY CHANG

- directional signs are not meant to be massive text 

- zone identification can be more than just flowers, can we be more creative?

- few signs are possible which are effectively used is better than loads of signs

- landmarks can be more more helpful and memorable than signs 

- don't give them too many choices, designer needs to be decisive 

- floor stickers can be the most effective than signs 

- map can only carry so much info 

- axonometrics are not the most simple option for maps 


- people want to feel, not read! Less text! 

- interactive does not mean necessarily touch screen, anything they can play with is interactive 

- not everything can use an infographic, this overcomplicates things 


YAH-LENG YU 

- artwork is the most important focus, the wayfinding should not overwhelm this 

- Explore different ways of signages: materials, type, where it's places 



- unexpected but functional 
- more creative spaces allow more experimentation in the wayfinding design



- anamorphic signage 


- for difficult environment design where there are complicated zones and areas to create directional signs for, colour coding and shapes related to each area helps the audience to find their way through visual cues 


WILLIAM HAROLD-WONG 

- Cohesive throughout on one theme and inspiration eg. nature


- confined spaces and hard to find entrances and exits means large powerful visuals for audience to notice hidden away areas




How do you establish the identity of the brief?

- Once you have established a brand identity it's easier to utilise this aesthetic for the experiential design 


How to deal with creative burn out/block?

- Do something completely different for your mind to clear


How do you evoke emotion through the design?

- Times when you want to evoke emotion in audience and times when not

- Evoking emotion you need to engage all the senses, audio, visual, touch 

- Creating an overall journey, needs to be looked at in multidimensions 

- Wayfinding does not need to be just functional, it can educate and evoke as well

 

Advice and Inspiration?

- Must understand spaces, graphics (type and its proportions in real life), understand story telling, content, multi-media 

- It's very physical not just designing on a computer 

- Learning about disciplines comes from studios and internships 

- Design is not just about design, it's about human management 

- Travel and Talking to people 



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