D&AD Me No Pause Evaluation

Video Editing was really interesting and exciting as a new process to explore at the end of this brief for the first time. Whilst I am happy with the final outcome, I do feel there are ways I could have pushed this medium and the design of the video much further, with a more editorial and personal direction that would feel much less commercial and more experimental. I would like to work more on video editing and will think about using this as a way to elevate my work in future briefs as ways to present branding, ideas and general designs. 

Time management could have been better for this brief, as if I had had more time reserved for the video editing much more interesting things could have been done for it, and the script could have been developed upon testing to a more branding appropriate one rather than an advert / branding video. 

Creating an overall movement identity and seeing it all the way  from initial concepts through to website, instagram, posters and video was really fun, despite its intensity. I recognised in earlier briefs this year that really fulfilling an idea through to its limits at a professional level was really important in pushing my work from a student level to a real world level, and as a competition brief this was ensured due to the real world clients. 

I have struggled with live/competition briefs set by real world clients and companies before as they are very different to briefs set by yourself, as you only hold your work to the standard that you are aware of. Having someone at professional level giving greater expectations has opened up an understanding around how to push my briefs. As I work on more and more it gets easier and the process on working around their requirements and design identities already in place also gets easier. 

The design identity of this movement was also slightly different in aesthetic to my usual approach, which utilises experimentation, more hands on processes and collage aesthetics. With a strong commercial mind set however I think pushing myself out of my comfort zone worked well in achieving the desired brief outcome, consistent with Refinery29 identity and what D&AD look for. 

REFLECTION

The end fulfilment of the brief is just as important as the design itself!!

Work on more competition briefs in future 

Look to pushing the limits of the design work with moving image, branding videos etc. 

Keep looking at examples of competition brief winners to understand what the brief wants