Development

 > More 3D elements rather than emojis 

> Greater 3D detail and development to words, including use of bevelling 

> More variation in type with use of shapes and distortion of letterforms within shapes, as shapes are greatly used by Refinery and it creates more visuals within the design 

> Serif typeface not appropriate for use in this way with distortions and stretching = illegible with serifs, M edge looks like 'I' same as the E 

> Changes in typefaces also for legibility (risks) 



> More positive with smiley visuals, 3D for dimension and consistency with rest of direction of designs 
> Still creating full impact designs with to edge elements 
> Additional shapes creating prominence for word and taking up negative space 
> All 3D elements could have motion to make the designs more visual and for digital posters 


> Menopause 3D form doesn't fit right on design with the amount of negative space as a result of large quote marks and words 'can be' 
> Make less weighted in 3D quality? 
> Is liberating in this format legible? 
> Additional sparkle lines around liberating gives extra flair and positive character to design 




> Balance feels off between having most of the 3D elements at the top of design
> 'Liberating' should be prominent as the key word 


> More balance
> 3D text doesn't always have to be present, as 3D quote marks make up for this 
> Still a range of type and treatment of type


> Smaller quote marks as hierarchy was off 
> Filled negative space with more of can be letterforms, now fully expansive and impactful like other designs 


QUOTES
 
"I've been accommodating, I've accommodated my husband, I've accommodated society, I've accommodated my children, now I'm done".
Michelle Obama, Podcast 

"it's the beginning of your new chapter"
Sharon Malone, Podcast 

it is "a natural way of making the physical changes necessary so we can continue to live a fulfilling and healthy life". 
Lisa Health Blog

"I feel at ease with whatever will come, not because I am strong but because this is a part of life. It is nothing to be feared"
Angelina Jolie 
“The freedom that comes from no longer being fertile is huge” 
Cynthia Nixon 

"Stop holding back because the party starts now"
Dr. Stuenkel

POSITIVE FACTS

1 No more Periods
2 No more PMS
3 No more pregnancy with sex
4 No more hormonal migraines
5 Time to take stock
6 Greater Self-Assurance
7 Time to Take Risks
8 Focus on Caring for Yourself
9 Bond With People Alike

To collate later:
- information snippets
- perimenopause + premenopause info



> Colours could be brighter and more positive




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