Final Developments

 Discussion

- photographer really liked my idea of die cutting cover if it wasn't a newspaper 

- wants newspaper for mass production and small publication for himself 

- publication will have all same content but cover will have die cut perfume bottle outline and this will reveal bottle below 

Sample Pack 

> Tabloid right size, easy to pick up and read unlike broadsheet

> Bright 70 GSM as original choice is suitable 

> Will bring out the colours in the photographs and present them true to as they are 

> Does not really feel very newspaper as a paper stock but newspaper format was chosen for its cheap mass production not for its format, otherwise lower paper stock and less bright would be used 

COVER REFINEMENTS

> Vertical type more appropriately placed on the left side as this allows space for where the model looks on the page and makes it feel less closed off 

> Various layer style options in making the perfume bottle have more interaction with the photograph below and less opacity in general as James asked for 

> Important that it doesn't feel too white, but doesn't get lost in the background image 

> Don't like the vertical text at the top at all

> Makes it feel closed off around her face 

> Move to bottom?

> Segmentation of the type into this format creates a sense of boundaries and structure 

> Placing it away from the gaze of the model in the photograph creates this sense that she is breaking free from this constraint

> Subtle hint on the notion of breaking free from something links it back to this idea of subverting commercialism, adapting it to something new, something more human 

> Different format for small publication to give it a more specific layout that works to its strengths 

> Space in the photograph in its size that allows there to be a spine border 

> don't want border to feel too separate, gradient on column and on text above allows all to interact and balance with one another 

> Making back cover image smaller means the bottle strokes can be placed half way on this and half on the background alike to the newspaper layout 

> Gradient background however does not work 

> Image needs to be full bleed to be consistent with front cover layout of full bleed photo 

> Layout of stroke bottles changed to adapt to this

> Translating newspaper to A5 publication format means layout changes will have to be made throughout 

> Repetition of text from front cover on back cover in alternative colours to create balance and dimension with extra text detail 

> Formatting of publication: text changed to all 12 pt minimum to ensure readability 

> Means making some text in two lines rather than one to fit with images

> Publication also means ability to create full bleed compared to newspaper, which always need a border for printing 

> Use this to my advantage to create full impact pages of photographs 

> Additional page for publication for die- cut with perfume bottle on first page 

> Also necessary for newspaper as printing company does either 8 or 12 pages no in between 

> Allows use of some photographs that didn't have matching perfume counterparts 

> Left full bleed image pink tones matching well with perfume 

> Pink in over laid hand image also consistent 

> James feedback: More detail on perfume page, additional image?

> Added text detail instead, additional images would feel unnecessary and clustered 

> Simplicity of perfume image alone and lots of white space creates that balance when going from the front cover which is very busy and colourful 

> Communicates to the viewer this is the focus: what does this bottle mean

STICKERS

> Perfume bottles of people photography taken from cover experiments 

> Works well in bringing together the overall idea in sticker form

> Layout of all people inside bottles created with bottle form to mind eg. lid block colour area of image, distinctive from main body of perfume 

> Title as loose sticker always a good output

> Additional for actual perfume photographs? 

> Can pick between these for what goes on plastic sleeve and inside as loose stickers 

> Newspaper will be bent in half within plastic sleeve, important that stickers work with these two different appearances

> Front of newspaper too many visuals happening for these stickers 

> More text based ones? Take outline of perfume bottles and place pieces of text from inside in these?  

> More visual stickers could be placed on bottom fold of newspaper as this is less interesting part of image

> gradient effect on text and background of oval sticker same treatment as publication cover 

> Too complicated for newspaper cover sleeve, feels unnecessarily complicated 

> More simple stickers such as fill perfume bottle vectors more successful 

> Fully white stickers might work better with text as they are less detailed and will allow newspaper aesthetic to breathe? 

PEER REVIEW 

> Prefer the coloured stickers rather than white ones, which feel very different to rest of aesthetic 

> Filled perfume bottles not as interesting as the text gradient ones 

> Having two text stickers on front and back makes it feel consistent

> One word too large, numerous key words from content feels unformatted with oval shape 

> circular text with focal perfume bottle most successful 

> white text overall prominent, legible, gradient coloured background cohesive with cover aesthetic 

FINAL STICKERS 
 

> white negative space around filled perfume bottles for plastic sleeve: balances with white element from newspaper white borders and with white text in other stickers