Further Secondary Research 1

> Create our own religion, graphic design branding task?

> Interesting that in religion they allow wine drinking and alcohol but anything other than that eg. weed you will burn in hell despite it all being equally intoxicating 

> What if it was an imaginary religion, based on drugs?

> What if we investigated how visuals and graphic design can be used to convince and pull in people into believing something so deeply

> Most new religions are very culty, they don't even have the thousands of year old texts to convince people and yet they are still able to with just leaflets and manipulation 

HACKNEY CHURCH REBRAND 

> Utilising church windows at the main component to base all elements of design off on 

> Really cohesive identity

> Feels fresh, modern, inviting, simple and powerful 

> Using different illustrators to ensure that there is appeal to all groups of people to the church

> If we were to create our own church design, creating this appeal to all groups of people would be important 

Graham Hancock - The War on Consciousness 

- spirit mother of earth - mother ayahuasca  

- helps people lose addiction to cocaine and other hard drugs

- therapy using DMT proven successful 

Egyptians: Judgement hall of Osiris

> where our souls are weighed on the scales in the presence of the gods against the feather of Truth and Justice of Cosmic Harmony 

> Acacia Mellotica 'flower of life' = actually contains DMT 

> Criminal offence to possess DMT despite it being a naturally occurring brain hormone in the human body 

> 

> Western society needs to reconnect with the spirit to ensure that we don't kill the earth eg. amazon rainforest being chopped down 

Hieronymus Bosch

> No information on the artist themselves and on any specific experiences that may have caused him to paint (ie. drugs, alcohol?)

> Interpretations: 

> following a strain of Bosch-interpretation datable already to the 16th century, continued to think his work was created merely to titillate and amuse, much like the "grotteschi" of the Italian Renaissance

> Karel van Mander described Bosch's work as comprising "wondrous and strange fantasies"; however, he concluded that the paintings are "often less pleasant than gruesome to look at"

> In recent decades, scholars have come to view Bosch's vision as less fantastic, and accepted that his art reflects the orthodox religious belief systems of his age.^[31] His depictions of sinful humanity and his conceptions of Heaven and Hell are now seen as consistent with those of late medieval didactic literature and sermons. Most writers attach a more profound significance to his paintings than had previously been supposed

Grotesque 

grotesque has come to be used as a general adjective for the strange, mysterious, magnificent, fantastic, hideous, ugly, incongruous, unpleasant, or disgusting, and thus is often used to describe weird shapes and distorted forms such as Halloween masks.

Rémi Astruc has argued that although there is an immense variety of motifs and figures, the three main tropes of the grotesque are doubleness, hybridity and metamorphosis.^[3] Beyond the current understanding of the grotesque as an aesthetic category, he demonstrated how the grotesque functions as a fundamental existential experience.

> This essentially describes all elements of research 

> Presenting DMT experiences, also elements of hell 

HOW DO PEOPLE GET CONVINCED TO BELEIVE IDEOLOGIES AND RELIGIONS AND CULTS? 

Storyville

Pepe the Frog: Feels Good Man

> Symbol appropriated by the far right 

> 4Chan used as a channel that created mass support for Trump

> Communities of men that felt left behind and forgotten by society, living in parents' basements, doing low skilled work, lived on their computers

> Brought together under this widespread illustration 

> Meme becomes part of their visual language, technically the illustration became their icon

> Can a community continue without an identity? Humans feels at home in images (semiotic theory)  

VISUALS of religion Scientology Media Productions

> visual language created as ethereal, powerful, glossy and rich 

> It has different aesthetics used within the logo format of the S and triangles to appeal to all forms of the cult eg. it will empower you with riches, or it will help you become spiritual 

> Pompous ostentatiousness super Hollywood 

> Entices you in with its lights and colours and superficiality 

> Their tv program videos use ridiculous graphics which presents this tone of 'we are technologically advanced, scientific and magical'  

> Website looks and feels like a website for a magician event you can sign up for > Almost satirical how ridiculous it is for a 'religious' site 

> Type used is very modern, sans serif, feels powerful, contemporary, very much 21st 'religion' 

What do a Christian, a Muslim and a Millwall FC fan all have in common?

> Interesting film with all three men from different communities singing simultaneously, football chants, Christian song, Islam song

Christian "religion is a lifestyle"Christian "when you sing collectively it's like, for example, a football team everyone has their part to play in the team, everyone wants to feel accepted in whatever community they're in"football "when you hear the chant start, you forget all your problems"football "my congregation is everyone sitting here"> always people in a community which misrepresent the culture 

> What a church is is very loose, you could argue that a football team is a church > Such questions are important in exploring what religion 

How For the People created an unbiased identity for a religious organisation

The Centre for Public Christianity, a not-for-profit media company in Australia that produces material about the relevance of Christianity in the modern world. The result is work that toes the line between creative license and sensitivity, scepticism and understanding.

For the People landed on using the symbolic cross as a way to convey that The Centre for Public Christianity is aware of both the positive and negative elements of its religion. This small visual twist, paired with a bold sans serif font and contemporary colour palette means that For the People’s identity is simple yet meaningful.

> Encourage public to think about this topic in a more contemporary way 

> Interesting discussion on religion within a modern more neutral scope 

> Implementation of logo on different outcomes = flexibility and strength of visual identity 

> Interesting to see the different ways in which graphic design is interacting with religion from a modern design perspective at hackney church and here

> Want to question religion more than this however, provoke and investigate