Initial Ideas

 > Simple layout, interaction between type and pictures from Loftys of their furniture, but this means to use these further work would need to be done on the arrows and multiple images dots at the bottom from Instagram format 

> More drawn back style of collage on simple text, colours come from furniture pieces themselves 


> Text reflecting forms from images? eg. mirror text round, or all square furniture on text in square format repeated 




> More structured format with idea of text alternating to show character
> LOFTY'S letters could be the alternated typefaces 
> Are there too many typefaces involved? Should it be the one typeface, which can be alternated in different ways eg. YOURS, or should it be a more simple base typeface with alternating typefaces 
> Replacement of words with symbols for a more contemporary feel, eg. price replaced with £ 
> Text taken from their Instagram description, but is there more appropriate text? What would the target audience want to read, what would engage them towards the warehouse/identity? 

> Peer Feedback
All the typefaces together do work, there don't feel like there are too many 
Doesn't feel that relevant to the brand however as an aesthetic 



> More colour needed? How to introduce this into the design?




> Association with different furniture pieces with different shapes for layout?

> Association with furniture pieces as characters, specific types for furniture pieces, colours, style etc. 

> Range of types used to reflect this range of identities, range of characters to reflect the range of furniture, the idea that different people can go to the warehouse and pick up a piece to complete their unique style and interior decorations 






> As the insta pictures have arrows and dots in the way, I could use these images in a different format that allows me to develop their visuals, eg. shapes 

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