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Showing posts from November, 2020

Insta Finalisation + Branding Video Editing

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= Wanted to have three posts alongside each other to create an elongated post from the main profile view = Played around with seeing what having the patches individually would look like behind individual with multiply and colour but needed refining  = Idea itself can be successful, use print patterns?  = For a line of single image posts using single pictures of models and a strong repeated pattern background  = This is the main time the prints are presented rather than the patches  = Creating levels between the background and foreground for dimension and for a more scrap book aesthetic an outline around each person was added  = Paint tool first used but found that the edges were too wobbly and that creating the shape with the pen tool with smoother lines was better and more defined  = Alongside the created posts there are photos taken by the models themselves and pictures 'customers' have taken to present the real side of the brand, how the consumer interac...

Packaging Presentation + Social Media Development

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> As I don't have any more small patches or the whole range of patch designs to scan in packaging, I scanned the ones available individually and in the packaging so that I could play around with how to present it digitally  Problem with putting scans of patches on top of packaging digitally is the logo sticker is hidden, and so may have to pull out the sticker from the packaging and overlay it on top  > When scanning the patches they don't look that much different than if I placed them digitally > Play around with the colour background for the packaging pictures between white for a transparent look and pink, as colour may make it pop whilst white makes it clear and gives space for the patches to be the prominent feature  = Problem with the images scanned onto white is that this white is more of a grey compared to a digital white on screen  = This makes it look less crisp = Experiments on black however make it look dark, and does not reflect the colourful and...

Primary Research

Quantitative &  Qualitative  Questionnaires   ETHICS   Participants were made aware of questionnaire subject and gave permission for their answers to be used as findings. They were informed that any questions they did not understand or feel comfortable answering could be left unanswered, and that their identities will be kept anonymous.  METHOD A questionnaire was conducted to  quickly  gather large amounts of data on the topic of gender inclusivity and the aforementioned in the creative industries. It gave a fast and efficient path into understanding the different perspectives and preferences from the range of participants, and by utilising both open and closed questions the data obtained is both quantitative and qualitative.  For the closed questions rating scales were used to measure the different participants' views on inclusivity in a numerical form. This was in response to the three areas of fashion, branding and UX. This allowed statist...